Emergency Service(702) 530-9917
Your Privacy Matters

Privacy Policy

Last Updated: February 9, 2026

1. Introduction

Serenity Plumbing ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website plumbwithserenity.com (the "Site") or use our services.

This policy complies with the General Data Protection Regulation (GDPR) for users in the European Economic Area (EEA) and the California Consumer Privacy Act (CCPA) for California residents. By using our Site or services, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information when you interact with our Site or services:

  • Contact Information: Name, email address, phone number, and mailing address
  • Service Information: Property address, service requests, plumbing issues, and appointment details
  • Payment Information: Credit card details, billing address (processed securely through third-party payment processors)
  • Communication Records: Chat transcripts, email correspondence, phone call records, and customer service interactions
  • Assessment Data: Responses to our Plumbing Health Assessment questionnaire

2.2 Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device and browsing behavior:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages visited, time spent on pages, click patterns, referral sources
  • Location Data: Approximate geographic location based on IP address
  • Cookies and Tracking Technologies: See Section 5 for details

3. How We Use Your Information

We use the collected information for the following purposes:

  • Service Delivery: Schedule appointments, dispatch technicians, provide plumbing services, and process payments
  • Communication: Respond to inquiries, send service updates, provide customer support, and send appointment reminders
  • Marketing: Send promotional offers, newsletters, and service recommendations (with your consent)
  • Analytics: Analyze website usage, improve user experience, and optimize our services
  • Legal Compliance: Comply with legal obligations, resolve disputes, and enforce our agreements
  • Safety and Security: Detect fraud, prevent abuse, and protect the security of our Site and services

4. Legal Basis for Processing (GDPR)

For users in the EEA, we process your personal data based on the following legal grounds:

  • Contract Performance: Processing necessary to fulfill our service agreement with you
  • Consent: You have given explicit consent for specific processing activities (e.g., marketing communications)
  • Legitimate Interests: Processing necessary for our legitimate business interests (e.g., fraud prevention, analytics)
  • Legal Obligation: Processing required to comply with legal requirements

5. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience and collect usage data:

5.1 Types of Cookies

  • Essential Cookies: Required for website functionality (e.g., session management, security)
  • Analytics Cookies: Help us understand how visitors use our Site (Google Analytics)
  • Marketing Cookies: Track conversions and display targeted advertisements (Facebook Pixel)
  • Preference Cookies: Remember your settings and preferences

5.2 Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our Site. Most browsers allow you to refuse cookies or delete existing cookies.

6. Third-Party Services and Data Sharing

We may share your information with trusted third-party service providers who assist us in operating our business:

  • Payment Processors: Secure payment processing (Stripe, Square)
  • Analytics Providers: Website analytics and performance monitoring (Google Analytics)
  • Marketing Platforms: Email marketing and advertising (Facebook, Google Ads)
  • Cloud Storage: Data storage and hosting services (AWS, Manus)
  • Communication Tools: Live chat, SMS notifications, and email services

These third parties are contractually obligated to protect your information and use it only for the purposes we specify. We do not sell your personal information to third parties.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

  • Service Records: Retained for 7 years for warranty, legal, and tax purposes
  • Marketing Data: Retained until you opt out or request deletion
  • Analytics Data: Anonymized and retained indefinitely for business intelligence
  • Legal Records: Retained as required by applicable laws and regulations

8. Your Privacy Rights

8.1 GDPR Rights (EEA Residents)

If you are located in the EEA, you have the following rights:

  • Right to Access: Request a copy of your personal data
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data ("right to be forgotten")
  • Right to Restriction: Limit how we process your data
  • Right to Data Portability: Receive your data in a structured, machine-readable format
  • Right to Object: Object to processing based on legitimate interests or for marketing purposes
  • Right to Withdraw Consent: Withdraw consent at any time (without affecting prior processing)

8.2 CCPA Rights (California Residents)

If you are a California resident, you have the following rights under CCPA:

  • Right to Know: Request disclosure of personal information collected, used, and shared
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt out of the sale of personal information (we do not sell your data)
  • Right to Non-Discrimination: Equal service and pricing regardless of privacy rights exercise

8.3 Exercising Your Rights

To exercise any of these rights, please contact us at [email protected] or call (702) 530-9917. We will respond to your request within 30 days (GDPR) or 45 days (CCPA).

9. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction:

  • Encryption: SSL/TLS encryption for data transmission
  • Access Controls: Role-based access restrictions for employees and contractors
  • Secure Storage: Encrypted databases and secure cloud infrastructure
  • Regular Audits: Periodic security assessments and vulnerability testing
  • Employee Training: Data protection and privacy training for all staff

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but will notify you of any data breaches as required by law.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will delete it promptly.

11. International Data Transfers

Your information may be transferred to and processed in the United States or other countries where our service providers operate. These countries may have different data protection laws than your country of residence. By using our services, you consent to the transfer of your information to these countries. We ensure appropriate safeguards are in place for international transfers, including Standard Contractual Clauses (SCCs) approved by the European Commission.

12. Marketing Communications and Opt-Out

With your consent, we may send you promotional emails, SMS messages, and other marketing communications about our services, special offers, and plumbing tips. You can opt out at any time by:

Please note that opting out of marketing communications does not affect transactional messages (e.g., appointment confirmations, service updates).

13. SMS/Text Messaging Consent

By providing your mobile phone number to Serenity Plumbing through our website, forms, or other communication channels, you expressly consent to receive automated text messages (SMS) and phone calls from us or our authorized service providers. This consent applies to both marketing and transactional messages.

13.1 Types of Messages

You may receive the following types of text messages:

  • Appointment Reminders: Confirmations and reminders for scheduled plumbing services
  • Service Updates: Notifications about technician arrival times, service completion, and follow-ups
  • Emergency Alerts: Urgent notifications regarding emergency service requests
  • Promotional Messages: Special offers, discounts, seasonal promotions, and plumbing tips (with your consent)
  • Account Notifications: Payment confirmations, invoice reminders, and account updates

13.2 Message Frequency

Message frequency varies depending on your service activity and preferences. You may receive up to 10 messages per month for transactional purposes (appointment reminders, service updates) and up to 4 promotional messages per month if you opt in to marketing communications. Message frequency may increase during active service periods.

13.3 Costs and Carrier Information

Message and data rates may apply. Standard text messaging rates from your wireless carrier will apply to all messages sent and received. Serenity Plumbing does not charge for text messages, but your carrier may. Please contact your mobile service provider for details about your messaging plan and any applicable charges.

Supported carriers include AT&T, T-Mobile, Verizon, Sprint, and most major U.S. carriers. Carrier coverage and message delivery are not guaranteed. We are not liable for delayed or undelivered messages.

13.4 Opt-Out Instructions

You can opt out of receiving text messages at any time by using any of the following methods:

  • Reply "STOP": Text "STOP", "END", "CANCEL", "UNSUBSCRIBE", or "QUIT" to any message to immediately opt out
  • Reply "HELP": Text "HELP" or "INFO" for assistance and customer support information
  • Contact Us: Email [email protected] or call (702) 530-9917

After opting out, you will receive one final confirmation message. Please note that opting out of promotional messages does not affect transactional messages necessary for service delivery (e.g., appointment confirmations). To opt out of all messages, including transactional ones, please contact us directly.

13.5 Consent and Agreement

By providing your phone number, you certify that you are the account holder or have authorization from the account holder to receive text messages at the provided number. You agree that:

  • Consent to receive automated text messages is not a condition of purchasing any goods or services from Serenity Plumbing
  • You may opt out at any time without affecting your ability to receive our services
  • You will notify us immediately if your phone number changes or is transferred to another person
  • You understand that message delivery is subject to carrier network availability and limitations

13.6 Privacy and Data Security

Your mobile phone number and text message interactions are subject to this Privacy Policy. We do not share your phone number with third parties for their marketing purposes. Text message content is transmitted securely, but we cannot guarantee the security of messages once delivered to your device. Please do not include sensitive personal information (e.g., credit card numbers, Social Security numbers) in text messages.

13.7 Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages. Serenity Plumbing and its service providers are not responsible for any issues arising from your mobile carrier's service, including but not limited to network outages, message delays, or delivery failures.

14. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Our Site does not currently respond to DNT signals. However, you can manage cookies and tracking through your browser settings as described in Section 5.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will notify you of material changes by posting the updated policy on this page with a new "Last Updated" date. We encourage you to review this policy periodically. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Serenity Plumbing

Email: [email protected]

Phone: (702) 530-9917

Service Area: Clark County, Nevada

For GDPR-related inquiries, you may also contact your local data protection authority.

California Consumer Privacy Act (CCPA) Disclosure

Categories of Personal Information Collected: Identifiers, contact information, commercial information, internet activity, geolocation data

Sources: Directly from you, automatically through website usage, from third-party analytics providers

Business Purposes: Service delivery, customer support, marketing, analytics, legal compliance

Third Parties: Service providers, payment processors, analytics platforms, marketing partners

Sale of Personal Information: We do NOT sell your personal information